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VIDEO PRODUCTION · REMODELING & CABINETRY

Your craftsmanship.Their story.

Jobsite filming, before-and-after videos, homeowner testimonials and contractor interviews—edited into content your next customer can connect with.

On-site filmingProfessional editingApproved social publishing
Illustrative videographer interviewing a homeowner and contractor in a completed kitchenON LOCATION · PROJECT STORIES
FILM THE WORKHEAR THE STORYSHARE THE RESULT
Illustrative production scene. Your finished videos feature your own projects and approved interviews.
01At your jobsiteCapture the space and the people behind it.
02In the editShape the footage into a clear, useful story.
03On your channelsPublish approved content to Instagram and Facebook.
MORE THAN A FINISHED-ROOM WALKTHROUGH

Show what changed.
Explain why it matters.

A new kitchen looks good on camera. The stronger story also shows the starting point, the thinking behind the work and the homeowner’s experience.

01

Before & after

THE TRANSFORMATION

Capture repeatable camera angles before work begins, then return to show the finished space. Give viewers a clear comparison of layout, materials, storage and function.

02

Homeowner stories

THE CUSTOMER EXPERIENCE

Record a natural conversation about what was not working, how the project felt and what the homeowner enjoys now. Edit their own words into an approved testimonial.

03

Contractor insights

THE EXPERTISE BEHIND THE WORK

Explain a design decision, a cabinet detail or a difficult installation. Pair the explanation with close-up footage so prospective customers can see the craftsmanship.

04

Complete project films

THE STORY, BROUGHT TOGETHER

Combine the transformation, interview highlights and finished details into a 60–90-second film for your website, social channels and sales conversations.

TWO PERSPECTIVES. ONE CREDIBLE STORY.

The work earns attention.
The people give it meaning.

We guide a short conversation with a homeowner, contractor or project lead. There is room to prepare the talking points while keeping the answers natural and faithful to the speaker.

THE HOMEOWNER

Let customers describe
the difference.

Focus on their needs, their experience and the practical value of the finished space.

  • What was not working in your original space?
  • What mattered most when choosing your contractor?
  • What difference has the finished project made?
THE CONTRACTOR

Make the thinking
behind the work visible.

Turn experience on the job into useful explanations for a future customer.

  • What was the main challenge on this project?
  • Which materials or design choices solved it?
  • What detail should homeowners notice?

Interview clips count toward the package’s included video total. Setup and interview time are part of the booked visit. Filming/publication permissions and final approval are arranged before publishing.

A CLEAR PROCESS, FROM SITE TO SOCIAL

You keep the project moving.
We help tell its story.

  1. Plan the story

    Agree the address, project milestones, audience, talking points, interview participants and shot list.

  2. Capture the starting point

    Film the original space and save reference angles before work begins, or review approved before footage you already have.

  3. Film the work and the people

    Use booked visits for progress, installation details, contractor explanations and homeowner interviews.

  4. Return for the reveal

    Capture the cleaned, ready-to-film finished space, matching angles and the details that make the project distinctive.

  5. Edit and review

    Receive branded drafts with captions, licensed music and cover images. Share one consolidated revision round per delivery batch.

  6. Approve and publish

    Once approved, schedule the content to your connected Instagram and Facebook accounts and review available engagement signals.

A WORKABLE PRODUCTION SCOPE

Ready for your feed.
Useful beyond it.

Choose an individual project story or a monthly content plan. Each package defines the site visits, interview capacity and finished videos, so the production stays manageable.

  • On-site filming within the chosen package allowance
  • Branded editing, readable captions and cover images
  • Commercially licensed music
  • Short videos in vertical 9:16 format, generally 15–45 seconds
  • Included project films in horizontal 16:9 format, 60–90 seconds
  • Approved Instagram and Facebook scheduling
  • First drafts within five business days of the relevant filming session
  • One consolidated revision round per delivery batch

Project film drafts follow the final required shoot. Account access, client feedback and project readiness affect the publishing schedule.

BEFORE WE ARRIVE

A few practical questions.

Can you interview both the homeowner and the contractor?

Yes. Homeowners can talk about their original problem, their experience and the finished result. Contractors can explain design decisions, materials and craftsmanship. Participant allowances depend on the package; each included interview is up to 15 minutes and takes place within the booked filming time.

What if the project has already started?

We can capture the remaining stages and the completed space. If you have before photos or footage that you have permission to use, we can discuss incorporating them. A complete before-and-after shoot requires filming before work begins and a return visit after completion.

How do you handle a project that takes several months?

We schedule visits around agreed project milestones. A Project Showcase includes two visits to the same project. Monthly clients allocate their included visits across active projects and stages. Completion dates, availability and any additional visits are confirmed in the proposal.

Will you edit and post the videos?

Yes. Packages include branded editing, captions, commercially licensed music, cover images and approved scheduling to Instagram and Facebook. You provide access to the relevant business accounts and review the edits before anything is published.

Where do you film, and what should be ready?

On-site filming is available in Metro Atlanta, with other locations and travel quoted before booking. Your team arranges site access, homeowner and interviewee filming/publication permission, a safe working area and a clean, ready-to-film finished space.

Do you also manage our ongoing social marketing?

These packages cover the production and approved publishing described here. Advertising, broader campaign management and other marketing services can be scoped separately. If you already have a Software4 marketing plan, we can quote production as an add-on and coordinate with your existing content calendar.

START WITH YOUR NEXT PROJECT

Give your next transformation
a story worth sharing.

Tell us where the project is, what stage it is at and who could take part. We will confirm the filming plan, package and availability.

Discuss your filming plan